Branding has become a vital part of marketing any product. The marketing strategies, a brand’s creation, its maintenance, its recognition, its value, the study is vast and extensive, yet inevitable.

The Brand Game ascertains your creativity as you design formats for an advertisement campaign for a company. Things as fundamental as the name, the logo, the slogan, the type of script, the color etc. have the potential to make or break an enterprise.

Prelims:

Teams will be given the profile of a company for which you have to do the branding and advertising.

Click here to download the Company Profile.

You have to give the company a name, logo and tagline.
Any three of the following have to be submitted in prelims:

•     Web banner
•     An email advertisement
•     2 Magazine advertisements (one color and one black and white).
•    1 banner
•    1 poster
•    A pop-up advertisement

15 selected teams go to the final round.

The Last Date of Submission is 25th Feb, 2010.
Finals:

• The finals will take place in Durgapur. It will be a 8+2 minutes of presentation.
• The teams will arrive with the following advertisement parameters ready for presentation. They also have to explain their idea behind the following:
  • Logo
  • Tagline
  • USP           The above three parameters will be the same as submitted in the prelims.
  • Brand Ambassador
• Any three of the following you have to show in your presentation:

1.     Web banner
2.     An email advertisement
3.     2 Magazine advertisements (one color and one black and white).
4.    1 banner
5.    1 poster
6.    A pop-up advertisement

•  
• The teams will also have to present an innovative marketing strategy in the current market scenario for the given company in their presentation.

Evaluation Criteria:

Section will be updated shortly.

Maximum no. of participants per team: 4

All the Selected teams were intimated through calls and e-mails.

Contacts:   
Saurabh Audichya - 9932443347
Ashwini Kumar - 9732099637